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Research papers

The marketing problems in privatisation by means of initial public offering in Poland

Major economic changes are taking place in Poland, as in other East European countries. Privatisation of state owned enterprises is one of the most important elements of the economic reforms. Privatisation by means of Initial Public Offering (IPO) is...

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe
Authors: David Westover, Maciej Radziwill
June 15, 1993
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Citation

Westover and Radziwill (1993a, June 15). The marketing problems in privatisation by means of initial public offering in Poland. ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/the-marketing-problems-in-privatisation-by-means-of-initial-public-offering-in-poland


Research papers

The effect of bar code scanning technology on marketing, merchandising and research practices within the US packaged goods industry, and outlook and implications for the spread of this technology to the international market

The 1980's saw a fundamental change In the nature of syndicated marketplace Information in the US. A change which has had profound effects on marketing, merchandising and research practices. As the spread of this technology to other countries Is...

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"
Author: George R. Garrick
June 15, 1992
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Citation

Garrick, G. R. (1992a, June 15). The effect of bar code scanning technology on marketing, merchandising and research practices within the US packaged goods industry, and outlook and implications for the spread of this technology to the international market. ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/the-effect-of-bar-code-scanning-technology-on-marketing-merchandising-and-research-practices-within-the-us-packaged-goods-industry-and-outlook-and-implications-for-the-spread-of-this-technology-to-the-international-market


Research papers

The pharmaceutical business in the Middle East

The pharmaceutical market of the Middle East today is characterized by its complexity and inability to offer trends towards global thinking. The Gulf crisis has certainly helped to exacerbate differences, market by market, throughout the region. This...

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East
Author: Hocine Sidi Said
June 15, 1992
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Citation

Said, H. S. (1992a, June 15). The pharmaceutical business in the Middle East. ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/the-pharmaceutical-business-in-the-middle-east


Research papers

From riches to rags

The significance of marketing and market research within financial institutions increased in the mid and late 1980s as a result of the increased competition brought about by de-regulation and growing financial sophistication on the part of the...

Catalogue: Seminar 1992: Banking And Insurance- Pressure On Profits, Pressure On Research
Author: Frances Green
June 15, 1992
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Citation

Green, F. (1992a, June 15). From riches to rags. ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/from-riches-to-rags


Research papers

Realities of the European single car market

The paper provides a view of the real impact of the European Single Market on the car industry. It contrasts the political ambitions to achieve an open market with the divisions and differences that still exist in the environment for selling and...

Catalogue: ESOMAR International Automotive Marketing Conference 1992
Author: Malcolm Harbour
June 15, 1992
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Citation

Harbour, M. (1992a, June 15). Realities of the European single car market. ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/realities-of-the-european-single-car-market


Research papers

The changing process of innovation

In today's high-speed markets companies are having to learn new ways of handling the process of innovation. This paper examines the reasons for this change, and the ways that some automobile companies are introducing their own forms of high-speed...

Catalogue: ESOMAR International Automotive Marketing Conference 1992
Author: Richard Brookes
June 15, 1992
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Citation

Brookes, R. (1992a, June 15). The changing process of innovation. ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/the-changing-process-of-innovation


Research papers

Modes of entry, business practices and marketing to East European countries

In the introductory paragraph, the new business climate in Eastern European countries is seen against the background of the different viewpoints that have characterised the evolution of the East/West relationships. The implications of the dramatic...

Catalogue: Conference 1991: International Marketing Research
Author: Gabriele Morello
June 15, 1991
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Citation

Morello, G. (1991a, June 15). Modes of entry, business practices and marketing to East European countries. ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/modes-of-entry-business-practices-and-marketing-to-east-european-countries


Research papers

1992: Its effects on European and global marketing

The authors feel that the 1992 Single European Act is likely to bring about the most fundamental changes in European business ever seen. The paper examines awareness, attitudes and action being taken or intended to be taken by market research...

Catalogue: Seminar 1988: International Marketing Reserarch
Authors: Roger Sargood, Malcom R. Mather
June 15, 1988
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Citation

Sargood and Mather (1988a, June 15). 1992: Its effects on European and global marketing. ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/1992-its-effects-on-european-and-global-marketing


Research papers

The single European market of 1992

The author tries to explain what effect the Single European Market would have on business in 1992 and thereafter, we knew it was the kind of question that is difficult to answer, because nobody knows exactly what the shape of that 1992 programme will...

Catalogue: Seminar 1988: Business To Business Research
Author: Michel Petite
June 15, 1988
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Citation

Petite, M. (1988a, June 15). The single European market of 1992. ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/the-single-european-market-of-1992